YU to put up 10,000 units of ‘Yureka’ in maiden sale

Yu, a subsidiary of India’s second-largest smartphone maker Micromax, will put up for sale 10,000 units of its 4G device ‘Yureka’ as part of maiden sale on January 13.

Yu had unveiled the device last month and said it will be priced at Rs 8,999. “We saw unprecedented response with over three lakh registrations. Registrations were to be open till 25th December. However, owing to the mega response they had to be closed a day earlier,” Micromax co-founder Rahul Sharma said.

The registrations were within India, but the launch has elicited interest from overseas markets as well, he added. Focussed on the fast growing segment of tech enthusiasts, Micromax had launched the new subsidiary last year. The first device to be launched by Yu is in partnership with Cyanogen OS. Based on Android operating system, CyanogenMod offers features and options not found in the official firmware that is distributed by most mobile device vendors. The dual SIM device will be put on sale for registered users on eCommerce firm Amazon.in.

Under the weekly flash sale, a sales model made popular by Chinese handset maker Xiaomi, users will have to register themselves again for the next round of of sale, which will be announced on December 13 itself.