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Yes Bank starts SIMsePAY at Itanagar

Yes Bank, India s fifth largest private bank has launched SIMsePAY, a unique innovation that allows any account holder to do money transfers, pay utility bills and other mobile banking services, without the need for smartphones or internet.The bank launched the services with the Arunachal Cooperative Apex Bank Ltd here and subsequently plans to launch it across the country, a release said.

The offering is based on a frugal sim-sleeve tech, in association with Taisys Technologies, it global patent for the same and has implemented the same successfully in other countries including Kenya and China. The launch takes place against the backdrop of the government s digital payments drive and is a part of Yes Bank s ongoing efforts to broadbase the digital payments infrastructure in India and also complements the bank s extensive bouquet of state of the art digital offerings as a leader in technology. 
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