Yaya Toure is new Airtel Africa brand ambassador
Bharti Airtel Africa, a leading telecommunications service provider with operations in 20 countries across Africa and Asia has announced that it has engaged Ivorian and Manchester City playmaker, Yaya Toure as its brand ambassador in its bid to reach the youth population across Africa.
“We are excited to be signing the pact with Mr. Touré who is respected in Africa and beyond. As the first player to win African Player of the Year four consecutive times, Touré is an inspiration to everyone working to achieve their potential and striving to be their best every day,” said Airtel Africa CEO, Christian de Faria. The campaign reiterates the company’s commitment to <g data-gr-id="15">support</g> the youth in Africa as well as drive economic growth by unlocking people’s potential, a company official said. Speaking on his partnership with Airtel Africa Touré said, “Throughout my career I have been fortunate to have a great deal of success on the field.