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Young Britons reading newspapers in print more

Young Britons reading newspapers in print more
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London: Overturning a popular perception that newsprint is dying because of the digital invasion, new research has found that youths in Britain spend more time with newspapers in print than online.- Readers aged 18 to 34 are spending nearly twice as much time with newspapers' print editions than with their websites and apps, said the study published in the journal Journalism Studies. "For younger readers, like for middle-aged and older consumers, newspaper print editions provide an experience they invest time in, compared to how they snack and scan news online," said lead author Neil Thurman, Professor at Ludwig-Maximilians-Universitaet (LMU) in Munich. The researchers calculated the total time spent with eight UK newspaper brands -- The Mail, Mirror, The Sun, Star, Standard, The Telegraph, The Guardian and The Times -- by their British print and online audiences using data from the National Readership Survey and comScore. In 2016, the 18-34 year old British readers of the eight UK national newspapers spent a total of 21.7 billion minutes reading the news brands' print editions, but just 11.9 billion minutes using their websites and apps, the findings showed.

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