Use digital platform to promote brand image: SCOPE
BY PTI20 Jun 2015 4:32 AM IST
PTI20 Jun 2015 4:32 AM IST
The apex body of central public sector units, SCOPE, on Thursday suggested the PSUs to use digital communication ways to promote their brand image. Inaugurating a two-day seminar on ‘Corporate Communication in Digital Age: Challenges and Opportunities’ here, Standing Conference of Public Enterprises (SCOPE) Director General U D Choubey said brand promotion through communication provides huge benefits and better advantage over competitors.
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