Millennium Post

United Spirits to be Diageo’s sales agent in India

World's largest spirits maker Diageo Plc will use United Spirits, in which it picked 25.02 per cent stake for Rs 5,235.85 crore, as the entity to sell all its brands in India as part of plans to consolidate its business in the country.

Diageo has agreed to ink a pact with the Bangalore-based United Spirits Ltd (USL) under which the latter would sell Diageo brands in India with effect from next month.

'Diageo has agreed on the principles of a proposed sales agency agreement with USL, under which USL will be a sales agent for all Diageo brands in India,' a company spokesperson said. Under the proposed sales agency arrangement, USL will provide sales promotion services to Diageo India for all Diageo brands manufactured and/or imported by Diageo India and sold in India from 1 October, 2013.
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