Millennium Post

Tourism ministry launches ‘Clean India’ campaign at Agra

Union tourism minister K Chiranjeevi launched the project ‘Clean India Campaign’ at Taj Mahal, Agra in Uttar Pradesh on Tuesday. The campaign has been initiated by tourism ministry with the objective to increase the tourist arrivals to the country.

Taj Mahal is the second heritage site to be covered under this project, Qutub Minar in Delhi being the first which has been adopted by India Tourism Development Corporation in June 2012. The campaign aims to improve quality of services and provide a hygienic environment in and around tourist destinations across the country.

The Oil and Natural Gas Commission (ONGC) has agreed to adopt and upkeep the area surrounding the Taj Mahal complex including up gradation of tourist facilities in the monument. The ONGC will directly fund the works covered under the Clean India Campaign to Archaeological Survey of India.

This project looks after the issues pertaining to heritage site including drinking water facilities, cleaning, placing of garbage bins, various repair works, tourist help desks, deployment of volunteers and many more.  
The campaign is a multi prolonged action which also aims to create a collective mindset that promotes cleanliness and hygiene by a balance of persuasion, education, sensitization, training, demonstration, regulation and involvement of every individual.
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