Kerala popularly known as God’s Own Country is the perfect holiday destination of India; from picturesque landscapes, exciting getaways to rich culture and heritage the state has a lot to showcase. As a ritual, the state brings you a 360 degree preview of India’s favorite destination; the essence of the state being captured in one single event. The idea is to witness the rich culture, extravagant heritage, magnificent landscapes, cuisine, music and art all in one show.
Kerala Tourism has declared the period from April 2015 to March 2016 as "Visit Kerala Year" and an array of activities are planned as part of it. In the wake of the fresh initiative, Kerala Tourism will explore more new markets like China, Sri Lanka etc. A comprehensive festivals and events calendar will be prepared and promoted through multiple channels, including India Tourism Offices and Indian embassies abroad. Kerala will be promoted as a major “Wedding and MICE destination” through online campaigns.
Kerala Tourism will also launch a new theme campaign to showcase Kerala and its unique attractions, to strengthen Kerala’s position as ‘God’s Own Country’ and to create a destination pull. Food festivals will be conducted in cities like Delhi and Mumbai to market Kerala’s authentic cuisine, one of the tourist attractions of the State.
Kerala Tourism Development Corporation (KTDC) will come up with special discounted packages during the period.
Government of Kerala has rolled out a lot of initiatives till date, ‘Seaplane Project’ and ‘Project Muziris’; being the latest projects which were rolled out last year in order to enhance the travel experience and add to its array of attractions. Where the former project is aimed towards improving last mile connectivity by air to its destinations across the state, the latter is directed to reinstate the historical and cultural significance of the legendary port of Muziris, which makes a part of Central Kerala.
The annual festival Nishagandhi Festival was held from January 20 – 28. Renowned dancers perform BharataNatyam, Mohiniyattam, Kathak, Odissi, Modern Ballet and other folk forms. Artist and connoisseurs of dance from all over India come to enjoy this cultural treat. The festival is organised by the Kerala Tourism.
Another amazing initiative in the offering is the Spice Route Revival Project. Kerala's initiative to revive and promote the two millennia-old spice route, that links the south western coast of India up to Europe, through tourism has received a boost, with the United Nations World Tourism Organisation (UNWTO) pledging support to the venture.
Kerala Tourism has come out with a unique nature based soft adventure holidays program NATVENTURE. The idea behind this is to use the key tourism products - Wildlife, Hill Stations, Beaches, Backwaters, etc. and engage the possibilities of adventure activities they offer.
Another forward initiative is the launch of the new 'Great Backwaters' campaign. A new campaign, ‘Home of Ayurveda’ was also launched to promote Ayurveda through all media. ‘Bakel’ has been introduced as a new destination in North Kerala. The aim is to makeKerala an all season destination through a successful Dream Season campaign launched during the off-season.