Buoyed by the response to its smartwatches, Titan is planning to introduce affordable models of the device under its other brands like Sonata and Fastrack in the next few months.
The company launched its first smartwatch Juxt in January this year. “After the launch of Juxt, we ran out of stock, and we had to re-introduce it. Then we launched Juxt Pro and that is also doing very well. We are planning to launch quite a few smartwatches.
Both (Juxt & Juxt Pro) are under the Titan brand but we will be seeing products coming out across our brands like Fastrack and Sonata,” Titan Watches and Accessories CEO S Ravi Kant said. He maintained smartwatch is an area of focus for Titan and said the new models will be in the below Rs 10,000 range.
“Fastrack smartwatch will command a little premium over a basic Fastrack watch. Similarly, a Sonata smartwatch will be a little more expensive than a Sonata watch, because of the technology involved. Both will have to be sub-Rs 10,000, while these (Juxt and Juxt Pro) cost around Rs 19,000- 20,000 and Rs 22,000,” he said.