Theory vs practice

Can anyone predict turbulence? Probably, no! But one can always keep the strategies in place to beat the heat. Baba Prasad in his book emphasises on how a company management should keep itself insulated from such highs and lows.

The author stated that this book is a product of a 15-year-long search to bridge the gap between theory and practice. The book suggests five “<g data-gr-id="44">intelligences</g>” companies need to develop and apply according to context. These are <g data-gr-id="43">intelligences</g> in the domains of analytics, operations, invention, communication and vision. Prasad mentions that the companies need to adopt new paradigms and new frameworks to remain agile.

By following this model, people can conceptualise an adaptable and agile organisation. It weans away from people the trappings of a knowledge-based organisation – where the same strengths that gave it a strategic advantage and competitive edge can become a trap in turbulent environments.

The author also puts forward simple instances like how a change in government may open up new market opportunities, or could bring stricter regulations. <g data-gr-id="35">Similarly</g> an executive may face the sudden resignation of a critical subordinate or become embroiled in a crisis with a key customer.

But it is always important for a company to keep its strategy ready. It also delves on how in turbulent times organisations and individuals can develop capabilities to not only survive and succeed but also emerge as leaders and sustain such a leadership, as also how strategies can be created in the short term to go for the long haul.

The author argues that instead of engaging in the futile exercise of predicting <g data-gr-id="46">inflections</g>, companies and individuals should develop capabilities that will allow them to deal with the <g data-gr-id="47">inflections</g>. On the other hand, he also looks at how companies and individuals should build capabilities to deal with unpredictable inflections. He presents a framework for companies to develop strategic agility, inspired by the driver of human adaptability – intelligence.