The win-win situation
The advertorial campaign done by Fusion Advertising on Voluntary Compliance Encouragement scheme (VCES), for the Central Board of Excise and Customs has won two of the most prestigious awards in the Ink Awards for Excellence in Newspaper Advertising viz.
The Best Direct Response National Award is for effectiveness in communications . The eminent jury was of the opinion that the engagement campaign got into the shoes of the target audience engaged them and worked wonders.
The Best Copywriting Award which is significant as it is for copywriting across all categories-FMCG, Consumer durables, F & B, I.T, Retail, Telecom, Alok Jha, Additional Commissioner, Directorate of Publicity and Public Relations, CBEC and Shyam Bhargava, Managing Director, Fusion Advertising Services received the awards.
They thanked the people and the Service Tax team for going ahead with the unconventional ideas. And added that without their approval, we could not have got the awards.