Millennium Post

Google to kill its URL shortener

San Francisco: Google has announced it is winding down its URL shortener named starting April 13 and asked users to consider using app-centric Firebase Dynamic Links (FDL) or similar popular services like Bitly and as an alternative.
FDLs are smart URLs that allow one to send existing and potential users to any location within an iOS, Android or web platform.
"Starting April 13, 2018, anonymous users and users who have never created short links before today will not be able to create new short links via the console," Michael Hermanto, Software Engineer, Firebase, wrote in a blog post.
"If you have existing short links, you can continue to use all features of console for a period of one year, until March 30, 2019, when we will discontinue the console," the report added.
The URL Shortener is very common and was first launched by the search engine giant in 2009.

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