Dell India tapping tech-savvy millennials
New Delhi: With young consumers making a switch to premium, thin and light-weight laptops, Dell India has created country-specific products for the tech-savvy and style-conscious millennials, a top company executive has emphasised.
With this in mind, Dell brought its new "XPS 13" range of laptops to the country in February, just after a month of showcasing it at the CES 2018 in Las Vegas.
"The target audience of this new range of devices is a customer who is technology-savvy, is looking for an innovative product that has beautiful design and who doesn't want to compromise on the power of the machine," P. Krishnakumar, Senior Vice President and General Manager, Consumer and Small Business, Dell India, told IANS.
According to market research firm Gartner, in terms of preliminary worldwide PC vendor unit shipment, Dell's market share increased from 14.7 per cent in the fourth quarter of 2016 to 15.2 per cent in the fourth quarter of 2017.
Starting from Rs 94,790, the latest XPS 13 range has next-generation "InfinityEdge 4K Ultra HD" display, is equipped with the latest Intel 8th Generation Quad Core CPUs and supports 16GB DDR3 RAM and 512 GB SSD.
"This is the most powerful machine in 13-inch form factor that is blended with a beautiful design and a lot of detailing on engineering in technology, the type of material used and, on top of that, the richness of cinema experience," Krishnakumar added.
Dell introduced "Dell Cinema" technology in the XPS 13 portfolio that lets users enjoy a full-cinematic experience -- including studio sound and visual quality.
Powered by the "Windows HD Color" technology, the laptops have "CinemaColor" that decodes and displays high-dynamic range (HDR) streamed content with enhanced detail, vivid hues, sharper brightness and a wider colour gamut. Netflix in HDR also is supported on Dell Cinema PCs.
"CinemaStream" is a software-based solution that optimises online streaming and interactive video, resulting in less buffering, more bandwidth and better resolution.
"If you want to do anything that is powerful and, at the same time, you want to enjoy the content on your PC, this is the machine for you," Krishnakumar said.
When asked about the company's plans to cater to the needs of customers in smaller cities and towns, Krishnakumar said that Dell has a product for everyone.
"For me, there are two types of customers -- those who are tech-savvy and those who are not. For the latter, we have a rich portfolio of regular laptops, PCs and all-in-ones," the executive said.
For the rest, he said, Dell offers premium products with a robust configuration and better aesthetics.