Millennium Post

TCS launches smartphone app for Twitter users to follow British polls

TCS launches smartphone app for  Twitter users to follow British polls
‘ElectUK’ has been created to engage voters, their representatives and political commentators by turning their smartphone into a Big Data social media analytics tool.

The app is free to download and is available on both iOS and Android devices.

ElectUK will use data taken directly from Twitter and analyses millions of tweets about, and from, the political parties, candidates and the electorate in the May 7 UK General Election.

“ElectUK has been created to showcase the potential uses of TCS Digital and Big Data technologies going beyond business,” commented Shankar Narayanan, Country Head, UK & Ireland, TCS. “The app is a great example of how TCS can combine Big Data analytics, social, mobile and cloud, to deliver valuable insight on matters of relevance to the society at large.”

“ElectUK uses Big Data to give voters, politicians and commentators greater insight into the online conversations shaping the election debate, in an easy-to-consume, interactive and visual way,” Narayanan said. We’ve even included a button to help people register to vote, because we believe that digital technology can and should help bring about a more informed and engaged voter, Narayanan said. This data is run through TCS PeriVistaTM Big Data analytics software and delivered to the application as a range of share-able graphics. The app is based on a database of more than two thousand parliamentary candidates, allowing users to compare sentiment and trends, including the issues of highest importance in the debate.

Last year’s Scottish referendum demonstrated the importance of social media as an engagement tool, with more than 10 million Facebook interactions taking place in the build-up to the vote.

“Digital is indeed a formidable force which can benefit the community. ElectUK demonstrates how Digital technologies can be used to deliver real insights, directly into the hands of users,” said Satya Ramaswamy, global head of TCS Digital Enterprise.

JLR will invest £600 million to expand UK ops

Tata Motors-owned luxury car maker Jaguar Land Rover will invest 600 million pounds in the UK as part of its expansion plans, including doubling the size of its operations at its headquarters in Coventry.

The funds will be pumped into its R&D and manufacturing divisions across three JLR sites in the West Midlands region of England Castle Bromwich Advanced Manufacturing Plant; Whitley Advanced Design and Development Centre; and the National Automotive Innovation Centre in Coventry. The largest single investment has been made at the company’s Castle Bromwich plant.

PTI

PTI

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