Taylor Swift to launch mobile game
Grammy-winning singer Taylor Swift has announced that she is developing her own mobile game.
Swift, 26, will work with Glu Mobile as part of a multi-year partnership to develop and create a new, one-of-a-kind digital gaming experience, reported Billboard magazine.
This is Swift’s first foray into the mobile gaming space following her 2015 Emmy Award win for original interactive program for her ‘AMEX Unstaged: Taylor Swift Experience’.
“I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” said Niccolo de Masi, Glu Chairman and CEO, in a release.
“We realise that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience. Glu is equally committed to designing never before seen gameplay elements that utilize
Taylor s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”
Swift’s foray into the mobile game space follows stars such as Kim Kardashian and Katy Perry, among others.