Millennium Post

Tatas’ JLR revs up sales 38% in Middle East, north Africa

Tata Motors-owned luxury automotive manufacturer Jaguar Land Rover (JLR) continues building on its success in the Middle East and North Africa (MENA) region with a 38 per cent sales increase till this year.

The results mirror JLR's strong global performance which saw a record year-on-year rise of 17 per cent in September, the company said in a statement. Land Rover sales for January to September 2013 are up by 40 per cent, driven by sales of the flagship, an all-new Range Rover, and the recently introduced Range Rover Sport.

The brand also experienced growth across its range of products - Range Rover Evoque, Land Rover LR4 and iconic Land Rover Defender vehicles. Jaguar also delivered a strong performance, with a 30 per cent increase in sales in January to September.

The flagship Jaguar XJ led the charge with 32 per cent rise in sales, boosted by a number of corporate deals in Saudi Arabia and Kuwait, followed by the Jaguar XF which delivered a 25 per cent increase.

United Arab Emirates (UAE) and Saudi were the top two markets in the region. North Africa also continued to deliver a strong performance, particularly Algeria and Morocco.

'I am proud to say we have had an exceptionally strong year to date in MENA, and these figures prove we have been successful in maintaining this momentum across both brands,' Robin Colgan, managing director for Jaguar Land Rover MENA said.
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