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Tata Motors sales crash by 27% in July, exports up 2%

The company's domestic sales of commercial and passenger vehicles during the month declined by 23.13 per cent to 39,623 units, as against 51,549 units in July last year.

Passenger vehicles sales were lower by 15.30 per cent at 9,167 units compared with 10,824 units a year ago. Commercial vehicles sales in the domestic market stood at 26,089 units as against 36,448 units, down 28.42 per cent, the company said in BSE filing.

Its exports in July grew by 2 per cent to 4,367 units compared to 4,277 units in June last year.

Meanwhile, a Tata Motors official said on Friday that the company aims to do so with its new Revotron engine what Intel did in the personal computer market and tap the petrol car segment.

‘Engine is a major component of a car and so we are engaging people to experience the latest innovation in engine technology that would go into our future petrol cars,’ Tata Motors Sales Head (East & South Passenger Vehicle) Ashesh Dhar said on the sidelines of launch of Revotron lab at here.

‘With innovative awareness campaigns like these we are building a strong technology quotient for our global Indian customers," he said. Dhar said these measures are targeted at petrol car segment market.

‘Petrol passenger vehicles market currently stands at 50 per cent up from diesel. We are strong in diesel segment and with this new engine we hope to make strong inroads in petrol car segment which is 50 per cent of the passenger car market,’ he said.

Dhar said this roadshow for the new engine is being held simultaneously at 20 cities prior to the launch of its sedan Zest aimed to launched before the festive season. What Intel Inside did for personal computers, similarly we are trying to educate people about our latest innovation in engine which is a crucial component of car, he said.

Tata Motors offers an exciting 3D game, including mobile version to experience multi-drive modes sport, eco capability of the engine for auto-enthusiasts, sound zone and touch and feel zone on large screens to engage prospect consumers.

Bolt will follow Zest and both of these cars would be powered by new petrol engines, he said. Tata Motors said the engine has almost 97 per cent of indigenisation and has been developed with inputs from renowed global players like AVL, Bosch, Honeywell, Mahale, INA in the area of combustion, boosting, friction and calibration to deliver class performance.
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