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Tata Motors likely to hike prices despite subdued sales

Despite facing continued pressure on sales, which have been declining for months, the country's largest auto major Tata Motors on Thursday said that it is thinking of raising prices before the forthcoming festive season.

'We are not ruling out the possibility of price hike across the models before the forthcoming festive season,' Ankush Arora, senior vice-president for passenger vehicles business unit at Tata Motors told reporters here, without elaborating on the quantum of the proposed increase. It can be noted that car sales declined by 9 per cent in June, recording the eighth consecutive fall in monthly sales to 1,39,632 units as against 1,53,450 units a year ago.
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