Millennium Post

Struggling Tata Motors to focus on rural mkt to boost sales

Tata Motors, grappling with falling car sales for a third year in a row, is planning to put a thrust on rural market among other revival measures.

The rural market accounts for 16 per cent of its volume. 'The potential in the rural market is huge. Some of the best players do around 30 per cent sales in rural segment and cover 85-90 per cent of the market. Our rural sales account for only 16 per cent of total sales, and our coverage is only 30 per cent. So, there is a big upside in this segment,' Tata Motor's newly-appointed president for passenger vehicle business Mayank Pareek told reporters here. Pareek joined Tata Motors from the country' largest car maker Maruti seven weeks ago.

Acknowledging that the company needs to do a lot, Pareek said expanding into newer markets and a deeper penetration in the existing ones was on cards.

'We have already said we will be launching two new products every year and they will not be variants or facelifts but all new. But we also need to do a lot on distribution and provide high quality of service,' he said.
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