He said 20 per cent rebate on Tantuja sarees would be given to woo customers during the pujas. Debnath said the popularity of Tantuja sarees were going up and in Taanter Haat which was held in the Milan mela ground, sarees worth Rs 6 lakh was sold in a day. “This is very encouraging and people are showing interest to buy Tantuja sarees,” he said adding the organisation had made a profit in 2015-16.
The highest numbers of exclusive sarees with modern design have been kept in the outlet in Salt Lake. In all outlets the numbers of exclusive sarees have been increased. Debnath said both foreign tourists and tourists from other states are buying Tantuja Sarees from Biswa Bangla showroom housed in the Kolkata airport. The sarees are available online in Flipkart and Amazon, he maintained.
It may be mentioned that after coming to power in 2011, Chief Minister Mamata Banerjee put emphasis on loom made sarees. Both Tantuja and Manjusha over the years had become non functional and were headed by relatives of CPI(M) ministers. In the showroom, the sales personnel were reluctant to show sarees and other products to the customers. Because of her personal attention, the showrooms got revamped and in 2015-16 and both Tantuja and Manjusha made profits.
Bengal’s Muslin and Baluchari have also become popular because of various steps taken by the MSME and Textile department. Baluchari sarees can be purchased online and people from European countries have shown keen interest to buy the product. Apart from sarees, Baluchari shirts, kurtas, kurtis, tie and even wallets are available.
The Bengal Muslins who had once become globally famous is again regaining its old goodwill. Apart from Muslin sarees, kurta- pyajama, Punjabis, bed linen made of Muslins are available in Biswa Banga stalls. Some graduates from the National School of Fashion Design are given training to the weavers in contemporary design. The Muslins in bright colours have been appreciated by the customers. The weavers are given training regularly to upgrade a product and make it a global one.