SRK Bengal tourism campaign’s new face?

“We have decided to keep Shah Rukh Khan as a part of our new campaign which is being worked out. The new TVC will be ready within next three months,” West Bengal tourism secretary Ajit Ranjan Bardhan told PTI when asked about the actor’s involvement. 

He said O&M has been appointed for a three-year period with an annual fee of Rs 75 lakh to plan the new tourism campaign to attract tourists and also help in branding Bengal. 

“The total budget has not yet been freezed,” Bardhan said on the sidelines of media briefing for forthcoming tourism event, ‘Destination East’ organised by CII. 

In order to give a boost to the tourism sector, the state government has appointed tourism sector global consultants HVS that has provided consulting services and solutions in more than 60 foreign countries for hotels, mixed-use, shared ownership and leisure assets. 

The ‘Destination East’ will be held on February 6-7 and some 25 countries are participating at the event.