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India can make a mark in athletics: Coe

International Athletics Federation (IAAF) President Sebastian Coe on Tuesday said that India has the potential to make a mark in track and field events if it utilises the opportunities offered by its love of sport, its huge population and size of the market. Coe said athletics officials in India should take up the challenge, generate revenues and take the sport to a new level. "With its love for sport, its population, the great interest in broadcasting and commercial opportunities, India can make a mark.

That is important for us," Coe said, ahead of the 22nd Asian Athletics Championships which begins at the Kalinga Stadium from Thursday. "Asia has the potential with about 60 per cent of the world's young. It understands sport and we need to make sure that the young understand our sport better. China and Japan have shown the way," he said, with Athletics Federation of India President Adille Sumariwalla sitting by his side.

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