Sonakshi Sinha to be face of tiger protection campaign

Bollywood actor Sonakshi Sinha will be the face of a TV campaign to protect and conserve the tiger population in India.

Wildlife channel Animal Planet has announced its fifth annual campaign, where Sonakshi will be the face of the channel’s 2016 “Where Tigers Rule” campaign. 

“Danger Se Darr Nahi Lagta Endangered Se Lagta Hai,” said Sonakshi. The campaign will have the Dabangg actor inviting viewers to watch the month long programming on tigers and will relate her affection and dependence on her mother to a cubs’ love for their mother.

“I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature,” Sonakshi said.

The channel will offer viewers an unprecedented access into the lives, habitats and behaviour of various tiger species. The show will bring to fore stories of tigers, their co-existence with humans, the threatening environment and the conservation efforts of leading experts from India and around the world.