Snapdeal clinches 50 per cent of its sales through apps, mobile portal

Domestic e-commerce major Snapdeal now gets about 50 per cent of its sales through its mobile platform as an increasing number of shoppers place orders using their smartphones. The New Delhi-based firm has seen a 25-fold growth in mobile-based transactions from a year ago.

‘With increasing consumption of data on mobile phones, we think that the next wave of digital commerce customers will come from this medium,’ Snapdeal Vice President (Product Management) Ankit Khanna said.

‘Our endeavour has been to provide customers with a seamless shopping experience, whether they are shopping through the web or through their mobile phones,’ Khanna said. The ability to build browser and device-specific experience as well as enhanced features aimed at better user experience on mobile platforms have played a key role in driving this growth, he added.  Fashion and home-related products are the most popular among buyers transacting over mobile phones.  In October, Snapdeal had said 30 per cent of the orders on its portal were placed using mobile phones, a trend that had grown about 10 times in the preceding 12 months.