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Snapdeal acquires e-commerce site & app creator MartMobi

E-commerce major Snapdeal has acquired Hyderabad-based mobile technology startup, MartMobi for an undisclosed amount, a move that will help the firm strengthen its mobility platform for merchant partners. Founded by Pramod Nair and Satya Krishna <g data-gr-id="37">Ganni</g>, MartMobi creates mobile sites and apps for e-commerce stores, small and medium-sized businesses. “We are focusing on <g data-gr-id="41">mobile</g> platform as about 75 per cent of orders are coming from mobiles-based devices. On the merchant side too, we are witnessing similar trends. The MartMobi team is a great addition as it will help strengthen the platform for sellers,” Snapdeal co-founder and COO Rohit Bansal said. He, however, declined to comment on the deal size. With over 150 clients, MartMobi enables seamless connectivity with the customers’ existing back-end systems in addition to a real-time analytics engine to improve conversions and user engagement. Currently, it has a 15 member team. Asked if MartMobi will continue to work as a separate entity, Bansal said: “We are still working on the roadmap ahead. But their expertise will definitely be integrated with our platform.” 
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