Small wonder Haider rides on word of mouth

It’s a small film made with a lot of heart. Vishal Bhardwaj’s Haider, his twist on William Shakespeare’s tragic play Hamlet, is climbing up the Bollywood BO ladder thanks to a positive word of mouth, say experts. It has earned a cumulative of Rs.13.07 crore within two days of its release.

The Shahid Kapoor, Shraddha Kapoor, Tabu and Kay Kay Menon starrer hit the screens Thursday along with the big budget entertainer Bang Bang.

On its opening day, Haider minted Rs.6.14 crore, and on the following day, it managed a business of Rs.6.93 crore, registering a 14 percent jump in its collections, said a source from the production team, UTV Motion Pictures.

‘The film witnessed a huge jump in most of the regions, including Gujarat, Punjab, Rajasthan,’ the source added.

Made at a budget of Rs.24 crore, the canvas of Haider is dark and violent, but beautiful in its own way.

Set against the unrest in the Kashmir Valley, the story revolves around a man who wants to avenge his father’s death. And Bhardwaj, known for giving Bollywood buffs a different cinematic sensibility with movies like Maqbool, Omkara and Kaminey, has used apt locations and setting to suit the grim and gritty mood of his latest offering.