It has already proposed to slap a fine of Rs 100 for littering in the open. A brainstorming session to prepare a foolproof waste management scheme was held on Sunday in New Town. It was by Debashis Sen, chairman of WBHIDCO, and attended by senior officials of WBHIDCO and New Town Kolkata Development Authority (NKDA). It was decided that the employees of Solid Waste Management (SWM) scheme would be used to create awareness among the people through posters and leaflets. The residents will be made aware of the steps that are going to be implemented, including the penal measures, to make the scheme effective. The residents would be requested to use bins and not to throw solid waste on the road, except when compactors or auto tippers are being used. The number of bins would be increased from 150 to 450.
New Town will be divided into 165 clusters of 500 sq m area each, and one officer either from WBHIDCO or NKDA would be responsible to look after the cleanliness drives in the respective area.
People would be encouraged to do rooftop organic farming and household waste to be composted into fertilizers. Again, the area under New Town would be divided and given to two agencies to foster healthy competition over keeping the areas clean. Special attention will be given to areas where markets, food stalls and hotels are situated.
The NKDA also plans to create a robust market framework for buying municipal waste to trigger citizens and informal transportation network in brining value for cleanliness activities in a sustainable manner. Numbers of sweeping groups will be increased and they would be properly monitored through GPS.
New Town is a popular destination where, apart from commercial establishments, many residential flats have come up; those who have not occupied the flats or have not started construction on their land have been approached and constructions are likely to start soon.
Additionally, the area is coming up as a cultural and tourist hub, where thousands of people come on weekends and holidays. Thus, unless a comprehensive waste management plan is taken, it will be difficult to keep the area clean. The area will soon be developed into a ‘green city’ and to do so green cleanliness is the most important factor.