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Shopping is a girl’s best pastime

If diamonds are a girl’s best friend, shopping is her best pastime. Nothing excites us more than a shopping session. Some girls claim to be bored when it comes to shopping, but that’s not true. Some of us may not be that rich, but we still love browsing through perfume shops or general high-street fashion stores.

Browsing does not hurt the pocket, so it can be exciting. Just one look at our object of desire — a handbag or jewellery, or even a dress — can drive one crazy. Even if it is temporarily beyond our financial reach, it has the power to motivate us, so that we may work harder. The more we earn, the closer we can get to own this object of desire.

The concept of browsing comes from our desire to possess things that others envy. It is human nature to show off your prized possession. Since the time of the caveman, women have been adorning themselves, just to stand out among other members of the tribe.

The modern female is truly spoiled for choice. With the early shopping centers like the Trajan’s Market in Rome, and the use of coins, shoppers entered a new age.

In ancient cities like Damascus and Istanbul, shopping centres have been flourishing for centuries. A visit to the Galleria Vittorio Emanuele in Milan gives you an idea of how high-end shopping emerged in late 19th century.

America took things a bit further in the 20th century with the advent of the mega malls. The idea was now a combination of shopping and entertainment. Thus began the golden age of the ‘shopaholic’.

In present day India too the mega malls are trying to come of age. With the government going ahead with the controversial FDI in the retail sector, the Indian ‘shopaholic’ is expected to ditch the local bazaar for the mega mall.

After Emporio opened its doors to Delhi’s well heeled with a plethora of international brands, others malls in Delhi and NCR followed suit with the launch of high-street brands.

Acquiring brands is an obsession with girls now. Whether it is because of a fatter pay cheque or parental fortune, owning brands seems to be the order of the day. The fakes too have done good. Many women buy both the brand and the fake counterpart just to increase their collections. The fakes too have something called the first copy or the second copy. Frequent trips to Southeast Asia can ensure a huge collection of brands [or fakes].

At a social level, the Page 3 bandwagon too plays an important part in promoting consumerism by lending their name to shopping festivals and bridal shows just to draw out the serial ‘shopaholic’. Well, we girls aren’t complaining.

Salloli Kumar is a regular on Page 3 circuit for nearly a decade.
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