Online marketplace ShopClues has launched a self-service solution for sellers, AdZone, to help merchants promote products using native and customised advertisements on its platform. The seller-bidding platform to advertise, execute and manage product campaign has been created in partnership with C1X, an online advertising technology firm, ShopClues said in a statement. "This platform will immensely boost visibility of products and maximise product views, helping vendors increase their business with us. The bidding system ensures transparency while our differential bidding mechanism for products is essential for retailers advertising varied products," Radhika Aggarwal, co-founder and Chief Business Officer, ShopClues, said. "With AdZone, ShopClues further emboldens its commitment to assisting its large and growing merchant community at every step in their growth as our partners," she added.
The campaigns created can be seen on the desktop as well as the mobile app/site. The product advertisements will be displayed in the category and sub-category pages, ensuring top slots and resulting in high orders, the company added. "We ran a pilot with about 300 merchants on the AdZone platform, and the results were extremely positive,” claimed VP Arun Goel.