Millennium Post

Shock! Country’s smart phone market dips 4% in Oct-Dec

According to IDC’s latest quarterly report, total shipments of smart phones during the fourth quarter were about 22.5 million.

The Korean handset maker Samsung, which had a 24 per cent share of the India smart phone market in July-September 2014 quarter, has been facing intense competition in India from domestic rivals like Micromax and Lava as well as global brands like Xiaomi and Motorola. In market share, Samsung is followed by Micromax at 18 per cent, Intex (eight per cent), Lava (seven per cent) and Xiaomi (four per cent).

“The smartphone market observed shipment contraction in Q4 for the first time ever (quarter-on quarter-basis). This was largely owing to a high channel inventory at the beginning of the quarter amongst general trade, which in turn was caused by the surge witnessed in online sales during festive season,” IDC said in a statement. The overall mobile phone shipments to India, which is one of the world’s fastest growing handset markets, witnessed a quarter-on-quarter drop of 11 per cent to 64.3 million units in the period under review compared to the previous quarter. Year-on-year, the drop is 5 per cent.

The fourth quarter in 2014 was seen as a “correction phase” wherein the smart phone market declined by 4 per cent, while the feature phone market tanked by around 14 per cent over July-September 2014, it added.
Next Story
Share it