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Samsung mobiles ‘India’s most attractive brand’

The report is based on primary research conducted with 2,505 'consumer-influencers' from across 16 cities based on TRA's proprietary matrix of 36 brand attractive traits.

Samsung has emerged as the most attractive brand followed by Sony and Nokia, according to the report. These three brands are very close together with just 2 per cent gap between each other, it said.

'India's top 10 attractive brands include two mobile phone brands, two consumer electronics brands, three from the diversified category, one each from FMCG, automobile and technology categories,' TRA chief executive N Chandramouli told reporters here.

Following, at the fourth place is LG, the South Korean consumer electronics leader with 8 per cent attractiveness score lag from the previous. Placed at India's fifth rank is India's home-grown conglomerate, Tata, trailing its predecessor by 11 per cent.

At the all India level, Lux, the bath/beauty brand from the HUL stable ranks sixth nearly 48 per cent behind Tata in attractiveness quotient, the report said.

'The next four brands are within single-digit gaps of each other with Maruti Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and Dell the technology leader, ranked tenth most attractive brand,' Chandramouli said.
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