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Royal Enfield looks to expand overseas presence

Premium motorcycle manufacturer Royal Enfield, a part of Eicher Motors, is looking to expand its overseas presence on the back its recent launch the ‘Thunderbird 500cc’, a top official said on Monday.

‘Yes. We are looking at [new] markets. We have to please our customers...,’ Royal Enfield Chief Executive Officer Venki Padmanabhan told reporters. Royal Enfield is one of the preferred brand in California, the US, which he said, has one of the most stringent emission norms. Padmanabhan, after unveiling the Thunderbird 500cc here, said besides exporting to the United States, they ship to over 40 developing and developed countries. ‘We sell few bikes in California. I would say, exports contribute about 4,000 units a year. We export to some of the developed markets like United Kingdom, Germany, France and Australia,’ he said. Royal Enfield currently exports 500cc motorcycle range manufactured from its decades old 10acre plant in Thiruvottiyur. Expressing hope that the new plant coming up at Oragadam, near Chennai at an investment of Rs 150 crore would reduce the waiting period for some of its models, he said the company would have a combined capacity of 1.50 lakh units once it becomes operational.
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