Millennium Post

RIM unveils Rs 1.39 lakh phone

Blackberry-maker Research In Motion [RIM], which is facing troubles in global markets, on Wednesday said it will top industry growth this year in India. The Canadian company RIM, which has been fast losing its grip on the market of late to more agile players like Samsung and Apple, launched the BlackBerry Porsche, developed in association with Porsche Design, early this year globally. The phone is set to be launched here this evening.

The ultra-premium BlackBerry Porsche P-9981 is priced at Rs 1.39 lakh. On this highly aspirational phone, RIM India managing director Sunil Dutt said that the phone is about power, style and aspiration.

‘We will not be selling this through the traditional channels. The discerning customers can order their phones, we will have select outlets like luxe watch and accessories showroom located on the high streets,’ Dutt said.

The phone comes with forged stainless steel frame, hand-wrapped leather back cover, sculpted Qwerty keyboard, and crystal clear touch display.
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