RIL’s Network18 rebrands CNN-IBN as CNN-News18
Media firm Network18 is rebranding its English news channel CNN-IBN to CNN-News18. The channel has unveiled a new name and logo, studio and a new look and feel to the news screen, TV18, which is part of Network18 Group said in a statement.
It would also change its portal to News18.com, it added. Network18 Chairman Adil Zainulbhai said: “We are optimistic about bringing this change wherein we will keep the journalist and the consumer at the centre of our programming, which is the critical need of the hour.” CNN-News18 is bringing to viewers new formats of programming and a panel of the country’s top commentators, the statement said.
“The refreshed identity of CNN-News18 aims to bring the value of immersive journalism to its viewers,” IBN News Network CEO Avinash Kaul said. CNN-News18 will strive to make news more objective keeping the viewers at the centre of its content strategy, he added.
“We will significantly ramp-up our digital presence to ensure that viewers are seamlessly able to interact and engage with our content,” Kaul said.