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Millennium Post

Rightly said

Rightly said
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CRY works towards sustainable change, by ensuring all children receive their rights. ‘Vote for Child Rights’ campaign aims to pursue political candidates to ensure due emphasis is given to child rights in their party manifestos. The mission was to make politicians stand up and take notice.

Instead of a simple pledge, BBH India did something unique and created a vote bank. Strength in numbers encourages the audience, and a vote bank in itself is what politicians pay attention to. BBH created a campaign around the childmark, a yellow dot symbolising your vote for child rights.

The film shows how the yellow childmark and a vote bank can make all the difference. Essential child rights were highlighted including the right to education, nutrition, protection and most importantly, the right to a childhood.

Emphasizing on the importance to reach out to politicians and public, Anita Bala Sharad, Director, Resource Mobilisation, CRY said, ‘This campaign aims to urge politicians to put children first and the general public to vote for a party that does so. While several nationwide initiatives and policies are in place to protect children against violation of their rights, there is a visible lack of political will to implement the same. We wanted to highlight the support we can garner from public to ensure that the parties take notice and that the best interest of the child be put at the centre of all policy, legislation and practice.’
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