Millennium Post

Reality show to be launched as part of ‘Safe drive, Save life’ campaign

The Kolkata Traffic Police has decided to organise a television reality show involving both school goers and automobile drivers as a part of the ‘Safe drive, Save life’ campaign. The ‘Jaago’ project is a part of the ‘Safe drive, Save life’ campaign and has been taken up exclusively by the Kolkata Police. The reality show will be produced under the project “Jaago”.

A senior police officer said that Karmayog, an NGO, has been engaged for a long term and elaborate project to educate both school goers and drivers. Different methods have been adopted to create 
awareness among them about the ill-effects of flouting traffic norms.

Five traffic police officers from each of the 25 traffic guards in the city have been chosen to impart education to let school goers and drivers know why following traffic norms is essential and how it can help each and everyone.

Additionally, drivers are being made members of learning clubs opened in each of the traffic guards.
Representatives of the NGO are visiting bus stands, taxi stands and auto-rickshaw stands and 
are asking the drivers to play small games in their cell phones and tabs.

The games are based on traffic rules and the drivers playing the games are being made members of the learning clubs which they can visit to gain awareness about traffic rules. 

On the other hand, classes on road safety are being taken in schools in the city on a regular basis and they have been given assignments to design various activities. The students have to upload the assignments using a particular cell phone application.

Subsequently, there will be selections based on their designs and the NGO will groom the selected students, who will be a part of the realty show.

If everything goes as planned, the reality show will be telecast twice a week and on each day six schools will participate. There will be eliminations each week as is common in almost all television reality shows.

At a particular point of time, the selected drivers, based on their performances, will be introduced as participants in the show as well.

This step has been taken to take the ‘Safe drive, Save life’ campaign to each and every household so that family members can caution drivers or bikers in their house about the risks of rash driving.
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