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Realty major Shri Infratech today announced a truly distinctive association with Sporting Edge, a venture founded by Steve Waugh, the Australian cricket legend. This venture will culminate in the future development of ‘Cricket County’ – a residential township project in Lucknow, promoting a healthy lifestyle with distinctive Sports Facilities inside the township. Sporting Edge aims at providing world class sports facilities and expert coaching to enable children and budding sportspersons to achieve their potential nationwide.

The township project comprises of villas, value homes, retirement homes, offices, shopping facilities and a unique Arts Village with recreational amenities and other social infrastructure. The venture with Sporting Edge will provide access to sports training not only in Cricket but also Swimming, Tennis and other sports by well known sporting icons and institutions to nurture  sports talent in the city.

Present on the occasion, Steve Waugh – Founder Sporting Edge and Former Australian Cricket Captain commented: ‘Cricket County township is a really remarkable, one of its kind project Sporting Edge association with Shri Infratech shows our commitment towards providing a better quality of life to the people of India.  This stems from the fact that Cricket County will have sporting facilities which will provide for a healthy lifestyle.  Sporting Edge is proud to be on board for this exciting new venture.’

Manoj Dwivedi – CMD Shri Infratech commented: ‘We at Shri Infratech, have been involved with various townships in the past but this is the first time that we have tied up with an International Organisation for developing a very special township in Lucknow called ‘Cricket County’. The sports facilities will provide families specially children, an opportunity to participate in a healthy competitive environment.’

Sporting Edge has been founded by Steve Waugh who, after twenty five years of touring India and engaging with Indians from various backgrounds, had the vision to provide Indian families and especially their children, opportunities in sports to enable them to lead a healthy lifestyle and fulfill their potential.

Sporting Edge provides an end-to-end solution to real estate developers to help them differentiate their product offering by incorporating branded sport elements in residential townships. Sporting Edge works with clients starting from conceptualization upto implementation and ongoing management.

Shri Infratech is a reputed name in the field of bulk land acquisition and infrastructure development. It is an ISO 9001:2000 company, maintaining the highest quality standards. They also offer allied real estate services which include services in Legal Consultancy, Township Planning, Land Development work etc.