Millennium Post

Proposed New Town Mishti hub to come up soon

The much awaited Mishti Hub at New Town will come up soon.

The board of West Bengal Housing Infrastructure Development Corporation (WBHIDCO) approved the proposal and the design for the proposed mishti hub in its meeting on November 25. The tender have also been invited. The hub will promote traditional Bengali sweets like Krishnanagar’s Sarpuria, Berhampore’s Chanabora, Shatigarh’s Langcha and Burdwan’s Sitabhog and Mihidana. The focus will be domestic and foreign flyers from Kolkata.

Debashis Sen, chairman of HIDCO had held a meeting with the owners of the renowned shops selling Bengali sweets in the city a few months ago and discussed the proposal. They agreed to open their outlets at the Misti hub. It may be mentioned that Chief Minister Mamata Banerjee under Biswa Bangala project had stressed the need to popularise Bengali sweets whose global popularity is increasing fast.

The cluster of shops set up after “shop in shop” concept will come up near the gate number 3 of Eco Park which will be renamed by the Chief Minister.

The area of the shops will be 40mx10m and each shop will have a store behind it. Some graduates of National Institute of Design will be engaged to make the plans. The staff of the shops will be wearing smart dresses to give the area a sophisticated and modern ambience. On the first floor, there will be an open terrace where guests can sit and eat mouth-watering traditional Bengali sweets while enjoying the surroundings.

The hub is likely to attract those visiting Eco Park whose footfall has reached over 54 lakh since its inception four years ago. Many visitors like to buy Bengali sweets when they come to Kolkata. The hub will also target domestic and foreign flyers going out from Kolkata. Many frequent flyers love to take Bengali sweets for their friends and relatives staying in other states or even countries. The hub will help them fulfil their wishes. 

The Bengali sweets will be packed in modern containers having unique designs. The USP of the hub will be the quality of the sweets and the ambience. It may be mentioned that a Mishti hub is also coming up in Burdwan where traditional sweets of the district will be available. The Mishti hub will become an attraction in New Town. Already many people who visit Eco Park visit Café Ekante and houseboat restaurant where top class food is available. The owner of a well known sweet shop said the hub will help revive the traditional Bengali sweets which became obsolete after North Indian sweets were introduced.
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