Propaganda India forays into digital strategy consulting
19 March 2015 12:28 AM GMT
The new foray is expected to help businesses in India take on-the-go decisions based on real time customer insights, said a senior executive of the company.
In the first phase, the firm will have presence in Mumbai and Bangalore and look at further expansion in the next phase. Propaganda India Co-Founder and Director Priya Jayaraman said that this foray into digital strategy consulting comes in the wake of various brands doing a host of activities on digital media as against a consolidated measurable strategy based on insights.
“In last few years we have found many gaps in the way customers and businesses handled digital media. The initial feedback was that clients were very excited about such an offering.”
“We believe that there is a huge potential for digital strategy consulting,” she said.
In the first phase, the firm will have presence in Mumbai and Bangalore and look at further expansion in the next phase. Propaganda India Co-Founder and Director Priya Jayaraman said that this foray into digital strategy consulting comes in the wake of various brands doing a host of activities on digital media as against a consolidated measurable strategy based on insights.
“In last few years we have found many gaps in the way customers and businesses handled digital media. The initial feedback was that clients were very excited about such an offering.”
“We believe that there is a huge potential for digital strategy consulting,” she said.
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