Promotions a necessity now, feels Amitabh Bachchan

Megastar Amitabh Bachchan, who is currently busy promoting his forthcoming film Shamitabh, believes promotions are a must now. “Promotions deprive you of your self consciousness. It does not give you a chance to be so ... much as we may like to be obsessed with the temperament. 

It is a necessity now, a must, a budgeted must and so we do it,” the 72-year-old posted on his official blog srbachchan.tumblr.com. He further added: “I wonder often who really is the true benefactor of these promotions...for if the film is weak and disliked by the audience, surely any amount of glorification pre or post would not ever enhance the box office. Would it?” Nevertheless, he still does everything to glorify his forthcoming films.