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Promotion of handlooms at National Handloom Expo

The National Handloom Expo, which started on Sunday at Parade Ground here, saw a huge turnout of people despite the winter chill as it entered its fourth day.

“With school holidays starting from Thursday, we can expect more visitors as some tourists take a halt in the state capital en route to Mussorie where one-week long winter carnival is going to kick-start on Christmas,” an organiser of the mega handloom event said.  

The major attractions of expo are Rajasthani bedsheets, Jaipuri quilts, Kanjivaram silk saree from Tamil Nadu, West Bengal’s Banarasi sarees, carpet from Badoi, Chintamani sarees from Karnataka, home-made pickles from Kumaon villages and locally-made fruit juices from Garhwal. Stalls selling Khadi silk sarees from Assam are drawing large crowds.

The other favourite at the expo appears to be Kumaon namkeen. “Twenty years back, it was made by Devki Devi in Kumaon. Soon, it was recognised as national micro enterprises initiative. The healthy ingredients of the namkeen along with its crispy taste with local flavor enhance its USP.”

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