In an initiative to strengthen tourism and to promote the culture of Jammu and Kashmir, Tourism Department organised a massive road show at Lalit Hotel in the national Capital.
North India’s prominent travel trade representatives were invited to witness the impressive presentation from the department which showcased Jammu and Kashmir as one of the best destinations for its natural beauty, landscapes, gushing water streams, adventure tourism, crafts and cuisine, history and heritage, adventure tourism, lake tourism, MiCE and golf tourism.
Farooq Ahmed Shah, Secretary, Tourism briefed the gathering about the 5500 year old history of Kashmir, the heritage and hospitality of the state for which Jammu and Kashmir is famous all over the world.
He assured to provide best and upgraded services to visitors in 2016.
RK Verma, Director, Tourism, Jammu; Mahmood A Shah, Director, Tourism, Kashmir and other officials of Tourism, JKTDC and SKICC were present at the road show.