Promoting a film on digital medium is necessary: Arjun

Tevar, the remake of Telugu blockbuster Okkadu, is produced by Arjun's father Boney Kapoor and uncle Sanjay Kapoor. The Amit Sharma-directed film will hit theatres on 9 Jan, 2015. ‘This is the first time that I have launched the poster of my film on Twitter. Promoting the film on digital platform is an emerging trend and it's important too. It gives you a scope to interact with your fans and get feedbacks instantly. My only motive to launch the motion poster online was to be in touch with my fans,’ Arjun said. He has received a positive feedback from friends and fans, who are liking the 29-yr-old actor's rugged look in the film.