Millennium Post

Poll dates yet to be announced; AAP, BJP start radio campaign

Poll dates yet to be announced; AAP, BJP start radio campaign
In their respective radio campaigns, while the AAP convenor Arvind Kejriwal is taking credit for dissolution of Delhi assembly, the state BJP chief is asking people to join the party owing to its ongoing membership drive.

With its donations dwindling day by day, Kejriwal, in his message over the radio is also asking for funds from the ‘common man’ to contest the upcoming polls.

With the launch of ‘Delhi Dialogue’, the AAP has taken the radio campaign to next level by roping in party ‘volunteers’ to give message of good governance.

The party leaders have stated that they have not hired any professional ad agency for the advertisements. ‘They are party volunteers. They have not been paid any money to feature in advertisements. We are making our own radio jingles and no ad agency is involved’, said Dilip Pandey, AAP’s Delhi secretary.

On the other hand, the BJP is counting on PM Narendra Modi’s recently launched Swachha Bharat Abhiyan. ‘We are just highlighting the achievements of the BJP government and Modi ji’s governance model,’ said BJP’s state vice-president Ashish Sood, who is also in-charge of the advertisement section of party.

It is interesting to note that AAP campaigned extensively over radio during the last assembly polls in  2013, since it is relatively cheaper medium .  

The radio skits appear after almost every 15 minutes during morning and evening rush hour all major radio stations. A 10-second radio advertisement costs Rs 350 to 1,200, depending on the radio stations. On an average, it costs Rs 2 lakhs per day for a 10 second ad to be played 16 times on six major radio stations in the city.

Both the parties, however, refused to comment on the money involved.
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