PIO-founded TradeHero, SGX start virtual stock trading contest
A Singapore-based startup co-founded by an Indian-origin entrepreneur has partnered with the Singapore Exchange (SGX) to launch a virtual stock trading contest to cultivate a culture of investment among young investors. “In an era where first-time investors are acquiring financial literacy through gamified apps, TradeHero is playing a leading role in driving financial education,” said Dinesh Bhatia, CEO & co-founder of MyHero, the Singapore-based app developer which created and launched TradeHero in September 2013. TradeHero is the world’s leading financial learning and stock market simulation app. The partnership also includes Macquarie Securities Thailand for DW Hero, a simulation game for investors, bringing financial education and making financial investment more accessible to first-time investors. “SGX and Macquarie have been quick to see this trend, particularly among millennials. Together, we aim to make learning fun, engaging and comprehensive, in turn cultivating a culture of investment among young investors,” he said. Almost 3 million users on TradeHero’s free-to- download app are millennials, accounting for nearly 80% of its user base.