Millennium Post

Pause Wines to enter China next fiscal

Nashik-based winery Pause Wines plans to enter the Chinese market in the coming fiscal to feature among select domestic wine makers having presence in that country. “We have given samples to various countries and will mostly export our product to China in the coming financial year. They (China) have shown keen interest in our wines,” Pause Wines Chairman and Managing Director Rajesh Patil said on the sidelines of the launch of its new products in Goa.

Patil said that China has an immense potential for the wine market as it has a huge consumption capacity. “It is a 10 times bigger market than India,” he said, adding they are also holding meetings with several European countries as well to explore business ties.

“Europe is another big market for wines. There are many Indians there who want to have wine from India,” he said. Pause Wines, which started operations in Nashik in 2005, has 150 acres vineyards and a winery with a production capacity of 1 lakh litres.

Patil said that Pause Wines’ capacity would be increased by another 1 lakh litres to cater to the newer markets. “Till now, the investment at Nashik (facility) is around Rs 35 crore-40 crore. We will enhance our capacity to 2 lakh litres by investing Rs 7 crore-8 crore besides a marketing plan of Rs 2 crore-3 crore,” he said.

Pause has also tied up with wineries in Goa, Karnataka and Maharashtra for production. “We are now available in Maharashtra, Karnataka and Goa.... We are targeting the popular tourist destination for foreigners and high profile people,” he said.
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