Aditya Birla Fashion and Retail on Thursday said its division Pantaloons has signed an exclusive deal to sell British women wear brand Izabel London in India.
The agreement marks the foray of the UK high street brand into the country across 145 Pantaloons stores, the company said in a statement. "Our intent behind introducing 'Izabel London' to our women consumers is to create exciting moments for them to shop at our Pantaloons stores," Pantaloons CEO Shital Mehta said.
The women's wear segment is growing rapidly and contributes to a very large part of the overall business share, Mehta added. Izabel London is a contemporary women's western wear brand from London. It is available in most of the major UK high street department stores.