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Pakistan showcases its textile products at international trade fair

Pakistan showcases its textile products at international trade fair
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For first time ever, the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) is extensively showcasing their textile products at the India International Trade Fair (IITF) unlike their earlier focus on spices.

Pakistani women’s apparel are drawing huge crowds at the trade fair even before it was opened for the public on 19 November. ‘We have come up with a new products to showcase i.e; textiles and clothing unlike the previous years when we concentrated on biryani spices only,’ an official from the pavallion said.

‘The stalls were stormed by women looking for a good bargain,’ said M A Shehzad Khan an exhibitor and an assistant member of FPCCI, adding that, ‘For Indian women who are fond of Pakistani clothes, especially salwar suits, there are a wide variety to choose from as a number of brands are showcasing their products in Pragati Maidan’s hall number 22.

According to an exhibitor, ‘Pakistan’s largest fashion retailer, brands like Shahane, Kaysria, Working Woman and Rangja are being sold at the Pakistan pavilion. All products have eco-friendly dyes and pure fabrics,’ Shehzad Khan told Millennium Post.

While ‘Working Woman’, as its name suggests, is attracting the maximum number of women from the working class, ‘Kaysria’ offers loose fabric, mixed with cotton and chiffon. Most Indian women usually buy ‘lawn’ which is a textile originally of linen but chiefly of cotton fabric, but there are other Pakistani specialties like resham kinari or lace and dupatta. Another variety of fabric ‘malai linen’ is also attracting lot of buyers. Suits with phulkari which is a kind of embroidery design are also turning out to be very popular.

As far as food is concerned, Pakistan pavilion offers mouth watering Pathure, kababs, dahi- bhalle, and the most famous and delicious ‘Sindhi Biryani’. Then various flavorsome Biryani Masalas, Lazeeza Kheer were on great sale. Hashmi Surma, Kolapuri Jootis from Lahore, Karachi, and Multan were also a craze among the visitors.

Khan further added saying that they are here with a vision and hope of establishing friendly relations with India and promoting the peace among these two nations.

He praised the discipline among the public and their behaviour and the hospitality being provided to them.

Over 6,000 exhibitors from 22 countries have participated in this year’s event with the FPCCI organising biggest participation of 176 exhibitors among the participant countries at IITF 2012.
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