A group of youths from the region have launched a website 'brandbundelkhand.com'. "I belong to Budelkhand and have grown up hearing stories about the rich heritage of the region including that of valour of Rani Laxmibai of Jhansi, Maharaja Chhatrasal and Dr Hari Singh Gour, among others... "It is home to a world famous diamond reserve, rich wildlife including tigers and Khajuraho temples. We have decided to change this tag of backwardness by highlighting uniqueness of the region through an online portal," social worker Sachin Chaudhary said on Sunday.
"brandbundelkhand.com is an exclusive portal offering famous Mahoba's paan, Sagar's Chironji barfi, namkeen, Orchha's kalakand, Banda's Sohan Halwa, Baruasagar's pede and number of mouthwatering Bundeli dishes," he said. An exclusive retail store has been opened with the same name in an upscale mall here, which will showcase Bundelkhand's products.