The digital advertising market was pegged at Rs 5,200 crore at the end of December 2015, accounting for about 12 per cent of the total advertisement spends in the country, the report ‘Digital Advertising in India’ said.
It has grown steadily from Rs 1,140 crore in 2010-11 fiscal to Rs 2,260 crore in 2012-2013 and further Rs 5,200 crore in 2014-15, it added. In terms of volume, e-commerce led the digital advertisement spends with Rs 1,040 crore followed by telecom (Rs 780 crore), banking, financial services and insurance (Rs 728 crore) and FMCG (Rs 676 crore), the report by Internet and Mobile Association of India (IAMAI) and IMRB International said.
In 2015, the education sector spent Rs 312 crore, while travel & auto spent Rs 572 crore and Rs 540 crore respectively, on digital ads. But banking, financial services and insurance sector spent a higher share of its advertisement expenditure on digital compared with other verticals with 40 per cent of its overall advertising spends going towards digital.